Now booking spring 2026 pilot teams
We make great salespeople.
Voice-roleplay practice that turns your team into closers — without sitting them in front of another LMS video.
blakeabc.com
Your team
7 trainees · 5 trending up this week
Why service-business owners stop
using video courses and quizzes
Generic LMSs don't teach selling. Manager role-plays don't scale.
BlakeABC trains your team the way they actually sell — one real conversation at a time.
The old way
- Generic LMS courses your team clicks through and forgets.
- Manager role-plays nobody has time for.
- Quizzes that test product knowledge, not selling.
- Hire-then-pray and hope they can close.
- Objection handling that varies by who's on shift.
- No way to coach without standing over a shoulder.
- Per-seat pricing whether the seat trains or not.
- "Sales training" that never includes a real sales conversation.
- AI shaped by your real recordings — your customers' objections, your top performer's plays.
- Practice on demand — staff drill during downtime, no scheduling.
- Live scorecards on objection handling, upsell, and close.
- Screen new hires with the exact same drills your team trains on.
- Consistent objection handling across every shift, every staff member.
- Coaching feedback after every conversation — no shadowing required.
- Pay only for the conversation minutes you actually use.
- Built for service-business sales, not B2B SaaS rep training.
Onboard your team
in a day.
No curriculum design. No videos to record.
Pick scenarios from your business
Start with our pre-built drills — or upload your own recordings and we'll tune the AI to your services and pricing.
Your team practices with an AI client
Staff opens a link, talks to a real-feeling client, handles the same objections your real customers raise. They drill on their own time — no scheduling, no manager shadowing.
Get a scorecard on every conversation
Each role-play is scored on objection handling, rapport, upsell, and close — within seconds of finishing. See who's strong, who needs help, and what to coach next.
Coach the gaps, then run again
Use the scorecards to coach what matters. Run the same drill next week with a tougher AI client. Watch your team's close rate improve conversation by conversation.
Sarah Chen
Completed · May 12
Total
90/ 100
90%
Technical
28/30
Sales
32/35
Character
30/35
Per-question breakdown
Walk me through how you'd handle a price objection.
Acknowledged budget concern, anchored value, offered alternative.
A client says they had a bad experience before. What now?
Empathized but skipped the rebuild-trust step.
Screen candidates with a real sales role-play, not a personality test
Most hiring assessments measure traits. Ours measures selling. Send candidates a link, watch them sell to the AI client, see who actually closes — before you spend a week onboarding the wrong hire.
View feature- Standardized scoring — every candidate, same scenario, same metrics
- No bias from gut feel — review the recording and the scorecard
- Same tool, hire to ramp — new hires train day one with what they already saw
- Free to send — each screening costs only the AI minutes used
Walk-In Welcome
with Customer · 02:34
Now · Step 3 of 5
Discover what they're after
- Greet warmly
- Confirm appointment
AI shaped by your top performer's plays — not generic templates
Most sales-training apps ship with cookie-cutter 'difficult customer' personas and corporate-buyer cliches. We tune ours on your real recordings — the objections your customers actually raise and the lines your top seller actually uses to close them.
View feature- Real objections in your customers' words — 'I'll come back tomorrow', 'my partner isn't here', 'I had one before and it broke'
- Real upsell moments — when to suggest the add-on, the package, the same-day price
- Real openings that work — the questions your top seller asks that always get an answer
- New plays added as your team discovers what closes
Team trends
Last 7 days · 4 staff
Top performer
Maya Rivera
92 avg this week
- MR+8
Maya Rivera
92 avg
- JP+3
James Park
84 avg
- AB-3
Anika Brooks
76 avg
- DH+5
Devon Holt
71 avg
Side-by-side comparison · export to PDF for weekly review
Every conversation scored, automatically
Each role-play gets a scorecard the moment it ends. See objection handling, rapport, upsell attempts, and close — across every staff member and every candidate. Coach what matters instead of guessing what to fix.
View feature- Per-conversation scoring — see where each call won or lost
- Trends across your team — spot who needs which kind of coaching
- Side-by-side comparison — train new hires against your top performer
- Export to PDF — bring scores to weekly team meetings
Here's what your team sees after every drill.
Every conversation is auto-scored within seconds. You see exactly where each call won or lost, and what to coach next — across every staff member, every shift.
- 4 dimensions scored on every drill: objection handling, rapport, upsell, close.
- Coach note highlights the single thing to fix before the next drill.
- Trends roll up across your team — spot who needs which kind of coaching.
Drill #14
Customer upsell · post-service retail
Overall
82/ 100
- Objection handling88
- Rapport76
- Upsell attempt90
- Close74
Coach note
Strong open and great handling of the "I'm on a budget" objection. Missed the rebooking prompt at the end — try the "same time next week" close before the client walks out.
Why owners pick BlakeABC over LMSs and B2B sales tools
Generic LMSs weren't built for selling, and B2B sales-rep tools weren't built for the service businesses you actually run. Here's the difference.
BlakeABC
Built for service businesses
Generic LMS
Built for compliance training
See it on a 15-minute call
We'll walk you through scenarios from your industry, show you live scorecards from real recordings, and build your team's first drill together. No deck. No pitch. Just the product.
Book a call- Live demo of an AI client from your vertical
- Sample scorecards from real recordings
- Per-minute pricing — no per-seat fees, no minimums, no surprise bills
- Sample hiring screener you can send candidates
- Honest answers about what we don't do yet
Questions?
We answer fast.
Still curious? Talk to our team directly via thecontact form— we reply within 24 hours.
Book a callTell us about your team
We'll get back within 24 hours with a personalized walkthrough — scenarios from your industry, sample scorecards, pricing for your team size.